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Marketing Lucidity Lead Model B2B Print E-mail

What Is The Marketing Lucidity Lead Model?

Marketing Lucidity’s Lead Model provides B2B marketing organizations with a best in class application establishing marketing’s lead and pipeline goals. Utilizing a comprehensive series of variables, including your sales targets, sales pipeline & marketing metrics, and marketing goals, the Lead Model provides your organization with best practice capabilities to align your lead, pipeline and revenue goals across organizations, bridging the gap between sales and marketing. It can be easily customized to your organization’s requirements, including specific lead and pipeline goals for each and every sales group by region, industry, or size of target customer.

The Lead Model is a hosted application developed by Delivered Innovation utilizing leading edge Software as a Service technology from Coghead to provide you with automatic upgrades at no cost, with access from any web browser.

Deliverables

  • Application calculating required leads and pipeline over time by sales region and sales team based upon your specific sales and marketing metrics or goals
  • Integrated method of tracking lead forecasts and results vs. lead requirements on an ongoing basis
  • Benchmark lead goals for assumption comparison
  • Investment balancing model across marketing, sales, and partner-sourced leads

Benefits

  • Clarity into marketing’s pipeline contribution requirements
  • Goal alignment across pipeline generation functions, including sales, marketing and business development
  • Goal-setting mechanisms for your marketing organization for all demand generation functions
  • Means of justifying and validating marketing spend to bridge the common gap between budgeted and required marketing program spend

 

"The Marketing Lucidity Lead Model application that Delivered Innovation has developed is an excellent example of the type of high-value SaaS applications that we designed the Coghead platform to support."
Greg Olsen, CTO and Founder of Coghead

 

About Delivered Innovation

Delivered Innovation designs and develops on-demand business applications using the Coghead Software as a Service delivery platform. The company works with corporate clients that want to automate business processes or extend the functionality of existing systems, as well as entrepreneurial businesses with unique ideas, processes, or intellectual property to create SaaS applications on Coghead.

Visit Delivered Innovation: www.deliveredinnovation.com

 
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