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Marketing Budget Management Print E-mail

What Is Marketing Budget Management?

Marketing Budget Management by Marketing Lucidity and Delivered Innovation gives you the ability to plan and manage marketing spend across products and brands, marketing organizations, and market segments. Streamline marketing strategy and execution, and improve visibility into global marketing programs by managing budgeting, market development funds (MDF), and spending from a single on-demand application. Marketing Budget Management is a hosted application utilizing leading edge Software as a Service technology from Coghead to provide you with automatic upgrades at no cost, with access from any web browser.

Deliverables

  • Centrally manage campaign budgets, internal funding, and channel funding (MDF)
  • Track expenses across all marketing campaigns and campaign types
  • Measure demand generation effectiveness
  • Collect marketing spend metrics that can be applied as inputs in the Marketing Lucidity Lead Model to establish lead and pipeline goals

Benefits

  • Consolidate and optimize budgeting and spending across strategic marketing campaigns, programs, organizations, and segments
  • Ensure marketing resources and spend are aligned with demand generation and revenue goals
  • Control spending and maximize return on investment across marketing groups
  • Align the allocation of internal and partner (MDF) funds to high-performing campaigns and programs

 

About Delivered Innovation

Delivered Innovation designs and develops on-demand business applications using the Coghead Software as a Service delivery platform. The company works with corporate clients that want to automate business processes or extend the functionality of existing systems, as well as entrepreneurial businesses with unique ideas, processes, or intellectual property to create SaaS applications on Coghead.

Visit Delivered Innovation: www.deliveredinnovation.com

 
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