Marketing Lucidity

Developed by Delivered Innovation and published as a service in the Coghead Gallery, the Marketing Lucidity Lead Model application enables business-to-business marketing organizations to establish lead and pipeline goals to provide budgeting clarity and align with sales strategy. Delivered Innovation is scheduled to introduce the Marketing Lucidity Lead Model during a presentation in the Coghead booth (#521) at the Web 2.0 Expo in San Francisco on Thursday, April 24 at noon.

SAN FRANCISCO, CA AND CHICAGO, IL – April 21, 2008 – Delivered Innovation, a leading Coghead Software-as-a-Service (SaaS) development partner, today announced the release of the Marketing Lucidity Lead Model, enabling businesses to concisely plan their marketing spend and achieve 100 percent alignment with their sales organizations. The Marketing Lucidity Lead Model by Delivered Innovation is available in the Coghead Gallery today and will be formally introduced at the Coghead booth (#521) at the Web 2.0 Expo in San Francisco on Thursday, April 24th at 12pm pst.

"The Marketing Lucidity Lead Model application that Delivered Innovation has developed is an excellent example of the type of high-value SaaS applications that we designed the Coghead platform to support," said Greg Olsen, CTO and Founder of Coghead. "This application demonstrates how Coghead partners can focus on bringing their deep domain expertise to market rather than on managing infrastructure or code. We are very excited to welcome Delivered Innovation as a key Coghead partner, and we look forward to helping them rapidly develop and deliver a wide range of innovative applications to their customers."

It was early 2007, and Marketing Lucidity understood the game-changing potential of Web 2.0. Founded by a former Siebel Systems and salesforce.com marketing executive, the company had developed a proprietary tool for helping organizations clarify the contribution of the marketing department in delivering the pipeline required to drive revenue goals. Developing the proprietary intellectual property into a SaaS application was the obvious solution for bringing the Lead Model to a wider audience.

At the time, however, the market for SaaS application delivery platforms was highly fragmented and created substantial barriers of entry for smaller companies that did not have access to the capital that funded larger Independent Software Vendors (ISVs).

Michael Topalovich, founder of Delivered Innovation, had worked with Marketing Lucidity’s founder David Dahlberg at Siebel Systems prior to the company’s acquisition by Oracle. The two reconnected to compare notes about post-Siebel life when the discussion shifted to building an application around the Lead Model concept. The two decided to make it happen, but how it would happen was unclear.

After prototyping the Lead Model on a number of platforms, the pair came across a blog posting that compared emerging Platform-as-a-Service providers. After a few misfires on competing platforms, Topalovich tried Coghead. It was exactly what he had envisioned from the moment he accepted Dahlberg’s challenge.

“Coghead’s visual development interface, breadth of workflow functionality, and depth of available application logic won me over almost instantly,” Topalovich recalls. “But the real tipping point for me was when I read about Coghead’s partner model and realized that this was the company that was going to change the way business applications were delivered to the world.”

Because there is no hardware or software to buy or maintain, the initial and ongoing costs of providing services using the Coghead hosted platform are significantly lower than building and deploying applications using traditional technologies and methods. The price point and cycle time for getting an application designed, built, and into the marketplace has reached a point where a company like Marketing Lucidity can turn ideas into SaaS applications in a matter of months, and without having to raise significant capital to do so. The recent launch of the Coghead Gallery for selling applications in an online marketplace has put Coghead in a leadership position among Platform-as-a-Service providers.

"We're very excited about the launch of the Lead Model on Coghead. The platform has enabled us to quickly and comprehensively create a sophisticated application that can be deployed in minutes, not months or years, to any organization", said Marketing Lucidity’s Dahlberg. "The Lead Model provides business-to-business marketing organizations with a robust application enabling marketers to plan their pipeline contribution and fully align with sales, and the Coghead platform makes it possible to deliver the solution to our customers at a fraction of the cost of typical development environments."

Customers can learn more by visiting www.deliveredinnovation.com or calling (888) 645-2604. Attendees of the Web 2.0 Expo in San Francisco are encouraged to attend the Delivered Innovation presentation at the Coghead booth (#521) on Thursday, April 24 at noon.

About Delivered Innovation

Delivered Innovation specializes in rapidly designing, developing, and delivering web applications using the Coghead platform. Delivered Innovation services include project-based development of corporate web applications to improve business processes and operations, and a partnership program for developing innovative ideas into revenue generating SaaS applications. For more information, visit www.deliveredinnovation.com.

About Marketing Lucidity

Marketing Lucidity’s Lead Model is the primary application offered by the company which focuses on optimizing operational marketing performance for organizations of any size and also includes services for metrics-based goal development, lead conversion optimization, and marketing data quality. To learn more about Marketing Lucidity, visit www.marketinglucidity.com.

About Coghead

Coghead provides a radically new way for tech-savvy businesspeople to create, manage, and deploy their own web-based applications. The Coghead service enables the users closest to a business challenge to create customized solutions in hours or days at a fraction of the cost of large packaged applications or custom development projects. For more information, visit www.coghead.com.