Marketing Ops
CRM Utilization
Marketing Lucidity has years of experience helping organizations maximize the effectiveness of their CRM deployment. From list management to advanced reporting, we can help your marketing organization utilize your CRM system to align with sales, measure ROI real-time, and automate manual tasks to significantly increase marketing efficiency.
Campaign & CRM Administration
If you’re like most companies, you haven’t dedicated resources to managing your tools environment, including marketing automation services and CRM. With Marketing Lucidity, you no longer have to dedicate resources to this. Outsource to us and forget it.
Marketing List Augmentation
Need to increase your marketable list of contacts? We can help. We have partnered with numerous organizations with multiple approaches to list and generation. Depending on your specific needs, we will have your solution.
Marketing Mix Optimization
Marketing Lucidity has developed an industry-leading methodology for establishing the optimal mix of marketing tactics via linear regression and profiling. The methodology enables marketing organizations to maximize investment across marketing channels based on tactic mix and targeted contact profiles.
Lead Follow Up Optimization
How certain are you that your lead follow up processes are operating efficiently? Are you even able to follow up on all your leads? In reality, B2B lead follow up processes vary widely from company to company. And there are as many variations to “best practice” as there are companies. There’s not a more cost effective way of closing more deals than improving lead follow up and conversion. We’ve done this too, many times. Let us know how we can help.
Reporting & Analytics
Marketing Lucidity can support your reporting requirements by developing and managing your periodic reporting needs or guide you through complex reporting requirements for specific events or meetings. We are experts on a number of CRM reporting platforms.
Data Quality (Read Whitepaper)
25% of your contacts change their contact information, titles, or leave their company every 12 months. Keeping up with the rate of change to ensure you are not wasting your marketing dollars is a nearly impossible task. We’ll manage your contact and lead data quality and augment your marketing database information to optimize your ability to segment and target, including job title mapping for segmentation.
Project and Campaign Mentoring
Start up with limited marketing capacity? Need a sounding board for creative ideas but aren’t sure where to start? Let Marketing Lucidity help. We have years of experience developing and executing a wide array of marketing programs at tier one software providers. Our project mentoring program provides our clients with strategic direction and guidance on your creative ideas, fine tuning for desired awareness or lead generation results.
Integrated Campaign Execution
Do you know you need to increase your lead generation capacity but don’t have the bandwidth? Marketing Lucidity can develop and execute your demand generation programs by relying on our extensive expertise and network of demand generation partners.
Product Launch and Brand Strategy
There are few things more important than your brand. And a key component of building your brand is developing it successfully with periodic product launches. Whether you are launching a new product, are planning a series of launches, or want to begin building it from scratch, Marketing Lucidity has deep experience in B2B brand management. Talk to us about helping your organization create a sustainable identity and brand reinforcement program.
