Marketing Demand Planning
Marketing Lucidity’s Marketing Demand Planning application provides B2B marketing organizations with a best in class application establishing marketing’s lead and pipeline goals. Utilizing a comprehensive series of variables, including your sales targets, sales pipeline & marketing metrics, and marketing goals, Marketing Demand Planning provides your organization with best practice capabilities to align your lead, pipeline and revenue goals across organizations, bridging the gap between sales and marketing. It can be easily customized to your organization’s requirements, including specific lead and pipeline goals for each and every sales group by region, industry, or size of target customer.
Marketing Demand Planning is a hosted application developed by Delivered Innovation utilizing leading edge Cloud Computing technology from salesforce.com to provide you with automatic upgrades at no cost, with access from any web browser.
Deliverables
- Application calculates required leads and pipeline over time by sales region and sales team or product based upon your specific sales and marketing metrics or goals
- Integrated method of tracking lead forecasts and results vs. lead requirements on an ongoing basis
- Benchmark lead goals for assumption comparison
- Investment balancing model across marketing, sales, and partner-sourced leads
Benefits
- Clarity into marketing’s pipeline contribution requirements
- Goal alignment across pipeline generation functions, including sales, marketing and business development
- Goal-setting mechanisms for your marketing organization for all demand generation functions
- Means of justifying and validating marketing spend to bridge the common gap between budgeted and required marketing program spend
About Delivered Innovation
Delivered Innovation specializes in the design, development, and delivery of web-based Software as a Service (SaaS) applications. We employ a Service Oriented Architecture (SOA) design philosophy to rapidly develop on-demand applications using cloud computing technology such as Force.com Platform as a Service (PaaS) from salesforce.com. Our customized SaaS development solutions will get your web applications delivered quickly and effectively by reducing the complexity of managing IT infrastructure such as servers, software, or databases – SaaS applications can be accessed from anywhere, as long as you have a web browser and an Internet connection.
Visit Delivered Innovation: www.deliveredinnovation.com
