Marketing Budget Management
Plan your marketing spend quickly and easily and optimize marketing program investment with Marketing Budget Management by Marketing Lucidity. Marketing Budget Management is a comprehensive application for planning your marketing budgets and measuring the effectiveness of strategic marketing programs while incorporating line item expense tracking and partner funds management. Marketing professionals can use Marketing Budget Management to streamline planning, budgeting, and execution of marketing campaigns, and align marketing resources with revenue objectives.
Marketing Budget Management integrates with standard Salesforce CRM Campaigns out of the box with no integration required and will be available on salesforce.com’s AppExchange in the Summer of 2009.
Deliverables
- Hierarchical marketing program budget planning
- Partner funds allocation manager
- Customizable workflow to map to any organizations approval processes
- Line item expense tracking
- Out of the box integration with Salesforce CRM Campaigns
Benefits
- Clarity into planned marketing spend over time and by department and geography
- Automated reporting to save time and resources
- Built in planned vs. actual expense comparisons to allow for to-the-penny planning
- Discrete visibility into partner marketing contributions (MDF) to maximize net spend
Marketing Budget Management is a Cloud Computing-based application on the Force.com platform from salesforce.com and provides customers with automatic upgrades at no cost, with access from any web browser.
