What are we all about?


Marketing Lucidity has been helping salesforce.com customers automate marketing since 2007.   We build marketing apps.  We customize your system to help you run your business more efficiently.  And we help you manage your operational processes on an ongoing basis.




We've been doing marketing a long time.  We've also been doing technology a long time.  We've been in marketing and sales roles at CRM technology companies and we've been in technology roles at CRM technology companies.  We've been around the block, and we can leverage that experience to your benefit.



Our philosophy is pretty straightforward.....Keep it simple.  Using native salesforce.com functionality means your users need to learn fewer systems.  We build as much as we can on the salesforce.com platform


CTO - Mike Topalovich

A serial early adopter of cloud technologies, Mike Topalovich is an independent technology advisor and Salesforce architect with a knack for delivering next generation business systems that help organizations do business in new ways. Focused on removing friction from processes and using cloud computing as a force multiplier, Mike works with visionary organizations to design and implement game-changing systems on the Salesforce Platform to enable rapid business growth and cloud-driven business models.

Mike founded Delivered Innovation, a collective of cloud-focused technical and business process experts, when he recognized nearly 10 years ago that Software-as-a-Service (SaaS) would radically change the way businesses reached customers and delivered services. Prior to starting Delivered Innovation, Mike worked for CRM pioneer Siebel Systems (now part of Oracle) where he oversaw global messaging and business application operations as a senior IT leader. He was responsible for the performance and operations of 4,000 systems worldwide, including theinfrastructure architecture to manage Siebel CRM OnDemand, an early SaaS-based CRM offering. Mike started his tech career as a teenager, when he ascended to a leadership role and took over technology operations at TerraGlyph Interactive, a Chicago-based video game and digital design studio that developed children’s titles for the PC, Mac, and Playstation.

An accomplished industry speaker and author, Mike is a regular presenter at Dreamforce, the annual Salesforce user conference. When he isn’t advising growing organizations, Mike is a part time instructor for Salesforce University, delivering advanced Salesforce developer courses in major cities around the United States.